Hi , I’m Kaustubh

Product Manager and aspiring private pilot

<aside> 💼 The number of Small Businesses in the US is only going to keep going up - that’s who I build for!

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Contact Me

[email protected]

LinkedIn

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<aside> 🧑🏽‍🦱 About Me

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I grew up in the United States for the first 10 years of my life before moving to Bangalore, India and then back to Champaign, IL for University . The most confusing question anyone can ask me is “Where are you from” because I’m blessed to not have a single answer - I’ve taken bits and pieces from every place I’ve lived.

In my free time I enjoy everything aviation related - I’m currently working on my private pilots license. I love learning - topics about geo politics, Indian political theory and startups/investing are my favorites. It’s difficult to keep an active reading list going but I’m trying to get better at maintaining my personal reading list - check it out below!

<aside> 🚢 What I’ve Shipped

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I love building tech for small businesses - I believe they are underserved and the market offers a huge opportunity. I’ve had experience working in complex stakeholder environments at AB InBev as well as a Series B “go go go” startup at GoSite.

**GoSite (2022- )**

GoSite is an app for service businesses across the United States. Our core ICP is small, owner operator business in the trades: plumbers, gardeners, auto detailers etc. My focus on GoSite has been more traditional SaaS: Launching new products to grow MRR, Product Led growth, experimentation and how to work with strategic partners.

  1. Estimates (New Product Launch): GoSite is the all in one app for services businesses. I led the development and go to market of our Estimates product, filling a key gap in our product offerings and increasing total new MRR by XX%.
  2. Product Led Growth @ GoSite: Probably the most “SaaS” thing I’ve done - I led the Product Led Growth team and built in product activation for free trials increasing activation by 50% and onboarding completion by 100%
  3. Integrations (Thumbtack, Wisetack): I helped build out integrations with strategic partners including technical evaluation, development and launch. Our integration with Thumbtack led to a 2x increase in engagement and 100% increase in partnerships revenue. Wisetack is our latest integration giving our service businesses the ability to offer financing on large jobs!

AB InBev (2019 - 2022)

The world’s largest beer company! This is where I learned the art of product and navigating stakeholder environments. I was also quickly promoted and led my own 0 - 1 initiative (ABWP) and learned how to evangelize my team to secure executive buy in and funding.

  1. **Anheuser Busch Wholesaler Platform (ABWP):** ABWP started off as a sales reporting tool but grew to become the "iCloud" for our wholesalers. They could access reporting data, manage their users and other wholesaler facing teams at Anheuser Busch could use the ABWP backend to quickly build and deploy their apps. I took ABWP from 0 - 1 and developed the product vision for the whole platform. ABWP ended up saving the company $2mm/yr and improved wholesaler NPS.
  2. M360 (iOS app for sales reps): I led the development of in app support functionality and established a customer support team that handles over 100 issues a week with an SLA of 92%. This allowed us to scale from <10% of the distributor network to 60% driving $6mm in incremental revenue.

And some more!

<aside> 🛠 Skill Sets

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<aside> 👨🏽‍💻 Personal Projects

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